Posted by: Saving Water SA (Cape Town, South Africa) – partnered with Water Rhapsody conservation systems – 31 May 2010
People cite extreme weather conditions as main danger of climate change; almost half willing to pay more for eco-friendly products
Climate change. Global warming. Greenhouse effect. Whatever the terms used, over the past few years the world has become used to hearing about it on a regular basis. Whether people believe climate change will have devastating long term effects on the planet or not, it’s a global issue fraught with emotions, and one that’s not going away. Environmentally conscious consumers – no longer the small niche market it once was – are using their spending power to support earth-friendly products, whilst companies and governments around the globe have received the message loud and clear.
To understand more about this hot issue, global market research firm Synovate and international media company Deutsche Welle examined people’s attitudes towards climate change and the issues surrounding it in a recent global research study. The study, conducted with over 13,000 people in 18 countries, also addressed the responsibilities and roles of media in combating this global concern. This is the third global climate change research study that Synovate has conducted since 2007.
Read full report here: synovate